Broadbandtv Corp. is teaming with the National Basketball Association (NBA) to enhance the League’s presence on YouTube.
Utilizing YouTube’s platform tools, Broadbandtv will work with the NBA throughout the year to further expand NBA content that is available on YouTube, while assisting the League with placement of new video highlights.
“The NBA is the premier sports property on YouTube”, said Shahrzad Rafati, CEO of Broadbandtv Corp., “We are excited about working with the league to further engage fans on YouTube”.
The NBA Channel on YouTube was originally launched in February 2007, and to date more than 292 million video have been viewed by fans. Overall, the channel is the most popular for sports, and one of the most popular overall, on YouTube.
Broadbandtv is a media & technology company that specializes in the aggregation, optimization, protection and monetization of video content via Internet Protocol (IP).
By returning intellectual property rights back to its rightful owner, BBTV puts content owners back in control of their legally owned content and monetize such media assets accordingly. With rights to a library of over 20,000 titles, BBTV creates compelling distribution opportunities for its content partners and income generation opportunities for its network and advertising partners.
For further information please contact:
Lewis Ball – Broadbandtv Corp.
Email: [email protected]