Advertisers are faced with the challenge of locating premium, relevant, and targeted video inventory online that matches their campaign objectives. This objective requires identifying multiple distribution platforms with well defined audience data. Such requirements often make online video sharing sites a poor choice. BroadbandTV’s Campaign Management and Monetization Solution (CMMS) utilizes the rich repository of meta data generated through content detection and purification. The end product of this system interaction is a rich content inventory that appeals to premium advertisers.
BroadbandTV’s CMMS extends typical advertising objectives into the world of online video sharing by integrating the key attributes of this relatively new advertising environment:
• Content Types – Online video content covers various types of content: Premium Content, Original Content, User Uploaded Content (copies of premium content uploaded by the fans), and User Generated Content
• Genre – Online video sharing content covers a wide range of topics and genres with richer contexts than standard premium content
• Distribution Platforms – There are many different video sharing portals monetizing content on an ad basis. Knowing where the audience is located is a distinct advantage.